Data protection

introduction

We have created this data protection declaration in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and the Data Protection Act (DSG), which information we collect, how we use, store and pass on data, and which options you as a visitor can make have this website. We have tried to describe complex, technical issues in a simple and understandable way.

Personal choice

Wherever possible, we try to give you control over the external services and cookies used by us and / or our partners.
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table of contents

Responsible

Valere Beratungs- und Consulting GmbH
Mag. Werner Schönfelder
Brockmanngasse 116/13, 8010 Graz

E-mail: ws@valere.cc
Phone: +43 660 2787207

overview

The following table summarizes the types of data processed and the purposes of their processing and relates to the data subjects.

Types of data processed

  • Basic data (e.g. names, addresses)
  • Content data (e.g. text input, photos, videos)
  • Contact details (e.g. email, telephone numbers)
  • Meta / communication data (e.g. device information, IP addresses)
  • Usage data (e.g. websites visited, interest in content, access times)
  • Location data (data indicating the location of an end user’s terminal)
  • Contract data (e.g. subject of the contract, duration, customer type)
  • Payment data (e.g. bank details, invoices, payment history)

Categories of data subjects

  • Business and contractual partners
  • interested persons
  • Communication partner
  • Customers
  • Users (e.g. website visitors, users of online services)

Purposes of processing

  • Provision of our online services and ease of use
  • Visit promotion evaluation
  • Office and organizational processes
  • Cross-device tracking (cross-device processing of user data for marketing purposes)
  • Direct marketing (e.g. by email or post)
  • Feedback (e.g. collecting feedback via the online form)
  • Interest-based and behavioral marketing
  • Contact requests and communication
  • Conversion measurement (measurement of the effectiveness of marketing measures)
  • Profiling (creation of user profiles)
  • Remarketing
  • Range measurement (e.g. access statistics, recognition of returning visitors)
  • Safety measures
  • Tracking (e.g. interest / behavior profiling, use of cookies)
  • Contractual services and support
  • Management and answering of inquiries
  • Target group formation (determination of marketing-relevant target groups or other content)

Legal basis

In the following we will inform you about the legal basis of the General Data Protection Regulation (GDPR), on the basis of which we process personal data. Please note that in addition to the provisions of the GDPR, the national data protection provisions in your or our country of residence and residence may also apply.

  • Consent (Section 6 Paragraph 1 Sentence 1 Letter a GDPR) – The data subject has consented to the processing of their personal data for one or more specific purposes.
  • Fulfillment of the contract and pre-contractual inquiries (Art. 6 Para. 1 S. 1 lit. b.GDPR) – The processing is necessary for the performance of a contract in which the data subject is a party or for the implementation of pre-contractual measures that are taken at the request of the data subject.
  • Legally binding (Art. 6 Para. 1 S. 1 lit. c. GDPR) – The processing is necessary to comply with a legal obligation to which the controller is subject.
  • Protection of legitimate interests (Art. 6 Para. 1 S. 1 lit.d. GDPR) – The processing is necessary to protect the legitimate interests of the data subject or another natural person.
  • Legitimate interests (Art. 6 Para. 1 S. 1 S. 1 lit. 1 f. GDPR) – The processing is necessary to protect the interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject, which require the protection of personal data, have priority.

National data protection regulations in Austria: In addition to the data protection provisions of the General Data Protection Regulation, national provisions apply to data protection in Austria. This includes in particular the Federal Act on the Protection of People in the Processing of Personal Data (Data Protection Act – DSG). In particular, the Data Protection Act contains special provisions on the right to information, the right to correction or deletion, the processing of special categories of personal data, processing for other purposes and transmission, as well as automated decision-making in individual cases.

Safety measures

We take suitable technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the costs of implementation and the type, scope, circumstances and purposes of processing as well as the different probabilities of occurrence and the scope of the threat to rights and freedoms of natural persons in order to guarantee a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to data, input, dissemination, security and separation of data and access to them. In addition, we have put in place procedures to ensure the exercise of the rights of data subjects, the deletion of data and the response to data protection violations. In addition, we take the protection of personal data into account when developing or selecting hardware and software and processes according to the principle of data protection, through technology design and through data protection-friendly standard settings.

Transmission and use of personal data

In the context of the processing of personal data, it can happen that the data is transmitted to or passed on to other bodies, companies, legally independent organizational units or persons. Recipients of this data can be, for example, payment institutions in the context of payment transactions, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In this case, we observe the statutory provisions and, in particular, conclude corresponding contracts or agreements with the recipients of your data, which serve to protect your data. See also “Extensions, Features and Contents, and Order Fulfillment with Third Party Providers”.

Data processing in third countries (non-EU)

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or if the processing takes place in the context of the use of third-party services or the disclosure or transfer of data to other persons, institutions or companies, this only happens within the framework of the statutory provisions.

Without our express consent or contractually or legally prescribed transmission, we will only process the data in third countries with a recognized level of data protection, including US processors certified under the Privacy Shield, or on the basis of special guarantees, such as contractual obligations through so-called standard protection clauses of the EU -Commission, the existence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission) process or have processed: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection ).

Use of cookies

Cookies are text files that contain data from websites or domains visited and are stored on the user’s computer by a browser. A cookie is primarily used to store information about a user during or after the user’s visit to an online service. The stored information can include, for example, the language settings on a website, the login status, a shopping cart or the location where a video was viewed. The term “cookies” also includes other technologies that fulfill the same functions as cookies (e.g. when user information is provided using pseudonymous online identifiers, also known as “user IDs”)

A distinction is made between the following types of cookies and functions:

  • Essential (also: essential or necessary) cookies: Cookies can be absolutely necessary for the operation of a website (e.g. to save the language selection, the shopping cart, logins or other user input or for security reasons).
  • Functional cookies: Provision of optional functions of this website or of third-party providers.
  • Persistent cookies: Permanent cookies are saved even after the browser is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Such a cookie can also be used to store the interests of users who are used to measure reach or for marketing purposes.
  • External media: Access to external media for the purpose of providing content and functions, e.g. YouTube videos or Google Maps, which results in the use of cookies, mainly from third-party providers.
  • Statistics cookies: These cookies help us to quantify and improve the performance of our content and offers. There is no profiling and personal IP addresses are always anonymized.
  • Marketing and Personalization Cookies: These cookies are generally used to measure the reach of the user and when the interests or behavior of a user (e.g. viewing certain content, using functions, etc.) are stored in a user profile on individual websites. Such profiles are used, for example, to show users content that corresponds to their potential interests. This process is also known as “tracking”, ie tracking the potential interests of users. If we use cookies or “tracking” technologies, we will inform you separately in our privacy policy or as part of the process of obtaining consent.

Information about the legal bases: The legal basis on which we process your personal data with the help of cookies depends on whether we ask for your consent. If this is the case and you consent to the use of cookies, the legal basis for the processing of your data is your stated consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in a business operation of our online offer and its improvement) or if the use of cookies is necessary to fulfill our contractual obligations.

General information on revocation and objection (opt-out): Depending on whether the processing is based on consent or legal permission, you have the option at any time to revoke your consent or to object to the processing of your data using cookie technologies (collectively referred to as “opt-out”). You can first explain your objection via the settings of your browser, e.g. by deactivating the use of cookies (which can also limit the functionality of our online offer). An objection to the use of cookies for online marketing purposes can also be obtained through a variety of services, especially in the case of tracking, via the US website http://www.aboutads.info/choices/ are collected or the EU side http://www.youronlinechoices.com/ or generally on http://optout.aboutads.info .

Processing of cookie data on the basis of consent: Before we process or have processed data in the context of the use of cookies, we ask the user for consent, which can be revoked at any time. Before consent has not been given, we can use cookies, which are necessary for the operation of our online offer. They are used on the basis of our interest and the interest of the user in the expected functionality of our online offer.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Consent (§ 6 Paragraph 1 Clause 1 lit. a GDPR), legitimate interests (§ 6 Paragraph 1 Clause 1 lit. f. GDPR).

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Commercial and business services

We process data from our contractual and business partners, e.g. customers and interested parties (collectively referred to as “contractual partners”) in the context of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries .

We process this data to fulfill our contractual obligations, to safeguard our rights and for the administrative tasks associated with this data and the business organization. Within the framework of applicable law, we only pass on the data of the contractual partners to third parties, insofar as this is necessary for the aforementioned purposes or to fulfill legal obligations or with the consent of the contractual partners (e.g. telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, Payment service provider or participating tax authorities) is required.

We inform the contractual partners before or as part of the data collection, e.g. in online forms, by special labeling (e.g. colors) or symbols (e.g. stars or the like) or personally, which data are required for the aforementioned purposes.

We delete the data after the statutory warranty and comparable obligations have expired, i.e. basically after 4 years, unless the data is stored in a customer account, e.g. as long as it has to be kept for legal reasons of archiving (e.g. for tax purposes in the Usually 10 years). The data transmitted to us by the contractual partner in the context of an order will be deleted in accordance with the requirements of the order, generally after the order has been completed.

Insofar as we use third-party providers or platforms to provide our services, the general terms and conditions and data protection notices of the respective third-party providers or platforms apply in the relationship between the users and the providers.

Economic analysis and market research: For economic reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby contractual partners, interested parties, customers, visitors and users of our online offer are included of those affected can fall.

The analyzes are carried out for business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). If available, we can take into account the profiles of the registered users and their information, e.g. about the services used. The analyzes serve us alone and are not passed on to the outside world, unless it is an anonymous analysis with summarized, ie anonymized, values. In addition, we respect the privacy of users and process the data for analysis purposes as pseudonymously as possible and, if possible, anonymously (e.g. as summarized data).

Shop and e-commerce: We process the data of our customers in order to enable them to select, purchase, order or book the selected products, goods, events, services and / or related services as well as their payment and delivery or execution.

The information required is identified as such in the context of the order or a comparable purchase process and includes the information required for delivery, provision and invoicing as well as contact information in order to be able to provide advice and order-specific information.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact details (e.g. email, telephone numbers), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times) , Meta / communication data (e.g. device information, IP addresses).
  • Affected: Interested parties, business and contractual partners, customers.
  • Processing purposes: Contract services, contact inquiries and communication, office and organizational processes, administration and answering of inquiries, evaluation of visits, marketing according to interests and behavior, profiling (creation of user profiles), security measures.
  • Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 para. 1 p. 1 lit. b. GDPR), legal obligation (Art. 6 para. 1 p. 1 lit. c. GDPR), legitimate interests (Art. 6 Para. 1 S. 1 lit.f. GDPR).

Payment service provider

In the context of contractual and other legal relationships, on the basis of legal obligations or otherwise on the basis of our legitimate interests, we offer those affected efficient and secure payment options and use banks and credit institutions as well as other payment service providers (collectively “payment service providers”).

The data processed by the payment service providers includes inventory data such as name and address, bank data such as account or credit card numbers, passwords, TANs and checksums as well as contract, total and recipient data. The information is required to complete the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, only information with confirmation or negative information about the payment. Under certain circumstances, the payment service provider can transfer the data to credit agencies. The purpose of this transmission is to verify identity and creditworthiness. Please note the general terms and conditions and the data protection information of the payment service providers.

The general terms and conditions and the data protection information of the respective payment service providers, which can be accessed on the respective websites or transaction applications, apply to payment transactions. We would like to point out that this is also done for the purpose of further information and assertion of the revocation, information and other rights concerned.

  • Processed data types: Inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment behavior), contract data (e.g. subject matter of the contract, duration, customer category), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses), contact details (e.g. e-mail, telephone numbers).
  • Affected people: Customers, prospects.
  • Processing purposes: Contract performance and service.
  • Legal basis: Execution of contractual and pre-contractual investigations (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Services and service providers in action:

Blogs and publication media

We use blogs or comparable means for online communication and publication (hereinafter “publication medium”). The data of the readers are only processed for the purposes of the publication medium, insofar as this is necessary for the presentation and communication between authors and readers or for security reasons. In addition, we refer to the information on the processing of visitors to our publication medium in the context of this data protection declaration.

Comments and contributions: When users leave comments or other posts, their IP addresses may be saved based on our legitimate interests. This is done for our safety if someone leaves illegal content (insults, prohibited political propaganda, etc.) in comments and posts. In this case we can be prosecuted for the comment or contribution ourselves and are therefore interested in the identity of the author.

We also reserve the right to process user information for the purpose of spam detection due to our legitimate interests.

On the same legal basis, we reserve the right to save the IP addresses of users for the duration of surveys and to use cookies in order to avoid multiple votes.

The personal data, contact and website information as well as the content information made available in the context of comments and contributions are permanently stored by us until the user objects.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contractual benefits and services, feedback (e.g. collection of feedback using an online form), security measures, administration and answering of inquiries.
  • Legal basis: Fulfillment of the contract and pre-contractual investigations (Art. 6 Para. 1 Clause 1 lit. b GDPR), legitimate interests (Art. 6 Para. 1 Clause 1 lit. a GDPR), protection of vital interests (Art. 6 Para. 1 Clause 1 lit.d. GDPR).

Contact functions and forms

When contacting us (e.g. via contact form, quiz, lead form, email, telephone or social media), the data of the inquiring person is processed, insofar as this is necessary for answering the contact inquiries and the desired measures.

The answering of contact inquiries in the context of contractual or pre-contractual relationships takes place to fulfill our contractual obligations or to answer (pre-) contractual inquiries and otherwise due to the legitimate interest in answering the inquiries. If necessary, external service providers can also be used for this (see Extensions, functions and content ).

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos).
  • Affected: Communication partner.
  • Purposes of processing: Contact requests and communication.
  • Legal basis: Execution of contractual and pre-contractual investigations (Art. 6 Para. 1 S. 1 lit. b. GDPR), legitimate interests (Art. 6 Par. 1 S. 1 lit. f. GDPR).

Providing the website and web hosting

In order to provide our online services securely and efficiently, we use the services of one or more web hosting providers whose servers (or servers managed by them) can access the online services. For this purpose, we can use infrastructure and platform services, computer capacity, storage space and database services as well as security and technical maintenance services.

The data processed as part of the provision of the hosting offer can include all information about the users of our online offer that is collected in the context of use and communication. This regularly includes the IP address that is necessary in order to be able to deliver the content of online offers to browsers, as well as all entries within our online offer or from websites.

Email sending and hosting: The web hosting services we use also include sending, receiving and storing emails. For this purpose, the addresses of the recipients and senders as well as further information about the sending of e-mails (e.g. the providers involved) and the content of the respective e-mails are processed. The aforementioned data can also be processed for SPAM detection. Please note that emails on the Internet are usually not sent in encrypted form. Emails are usually encrypted in transit, but not on the servers from which they are sent and received (unless a method called end-to-end encryption is used). Therefore, we cannot accept any responsibility for the transmission path of e-mails between the sender and the receipt on our server.

Collection of access data and log files: We (or our web hosting provider) collect data (so-called server log files) every time the server is accessed. The server log files can contain the address and name of the websites and files accessed, the date and time of access, the amount of data transferred, notification of successful access, browser type and version, the user’s operating system, referrer URL (the previously visited page) and, as a rule Contain IP addresses and the requesting provider.

The server log files can be used for security purposes, e.g. to avoid overloading the server (especially in the event of improper attacks, so-called DDoS attacks) and to ensure server utilization and stability.

  • Processed data types: Content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f. GDPR).

Hosting and web service provider

We use external service providers to support us in the operation of our website. These have been carefully selected and commissioned by us, are bound by our instructions and are checked regularly. This cooperation is based on agreements with data processors in accordance with Article 28 GDPR. These external service providers who provide us with technical support (e.g. web hosts, programmers) generally have at least the option of accessing personal data. Such access is not intended. However, we cannot rule out that in individual cases certain personal data will be passed on to these providers in the course of their work. From a data protection point of view, these are so-called recipients (Article 4 Paragraph 9 GDPR) of personal data.

We work with the following service providers:

Hosting, data center: Droptop GmbH, Am Grashorn 8, 14548 Schwielowsee, Germany
Web development, support: TRE – Information Engineering eU, Teichhofweg 3/2, 8044 Graz, Austria, https://1wp.co

Content delivery network

This website uses Cloudflare to make the website faster and safer. The provider is Cloudflare, Inc., 101 Townsend pc., San Francisco, CA 94107, USA.

Cloudflare collects information from website visitors. This includes IP addresses, system configuration information, and other information about traffic to and from the website resulting from browser activity. This information helps Cloudflare to identify new threats, identify willing third parties, and provide more robust security protection for this website. The data can be stored on the Cloudflare servers in the USA.

Cloudflare uses cookies to ensure these functions.
Recorded data: here You will find information about which cookies are set.
Legal basis: Art. 6 para. 1 1 p. 1 lit. f GDPR
Storage period: up to one year

Cloudflare offers web optimization and security services to improve and protect websites. These include a reverse proxy, pass-through security service, and a content distribution network.

Cloudflare is an active member of the EU-US Privacy Shield Framework, which regulates the correct and secure transmission of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000GnZKAA0 . Further information on data protection at Cloudflare can be found at https://www.cloudflare.com/de-de/privacypolicy/ .

Newsletter

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as “newsletters”) only with the consent of the recipient or with legal permission. If the contents of the newsletter are expressly described during registration, they are decisive for the user’s consent. In addition, our newsletters contain information about our services and us.

To subscribe to our newsletter, all you have to do is enter your email address. However, we can ask you to provide a name for the purpose of addressing you personally in the newsletter or provide further information if this is necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter always takes place in a so-called double opt-in procedure. This means that after registration you will receive an email asking you to confirm your registration. This confirmation is necessary so that nobody can register with external e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation times as well as the IP address. Changes to your data stored by the sending provider are also logged.

Deletion and restriction of processing: Due to our legitimate interests, we are entitled to store the unsubscribed email addresses for up to three years before we delete them in order to prove our prior consent. The processing of this data is limited to the purpose of possible defense against claims. An individual request for deletion is possible at any time, provided that prior consent is confirmed at the same time. In the event of obligations to permanently comply with contradictions, we reserve the right to save the email address in a blacklist solely for this purpose.

The registration process is recorded based on our legitimate interests to prove that it has been properly carried out. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interest in an efficient and secure mailing system.

Notes on legal bases: The newsletter is sent on the basis of the recipient’s consent or, if no consent is required, on the basis of our legitimate interests in direct marketing, if and to the extent that this is legally permissible, e.g. in the case of existing customer advertising. If we commission a service provider to send e-mails, this is done on the basis of our legitimate interests. The registration process is recorded based on our legitimate interests to demonstrate that it was carried out in accordance with the law.

Contents: Information about us, our services, promotions and offers.

Success measurement: The newsletters contain a so-called “web beacon”, ie a pixel-sized file that is retrieved from our server when the newsletter is opened or from its server if we use a shipping service provider. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval are recorded.

This information is used to technically improve our newsletter on the basis of technical data or target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or access times. This analysis also includes determining whether newsletters are open, when they are opened and which links are clicked. For technical reasons, this information can be assigned to the individual newsletter recipients. However, it is neither our aim nor that of the dispatching service provider to observe individual users. Rather, the evaluations serve us to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

The evaluation of the newsletter and the performance measurement are carried out with the express consent of the user on the basis of our legitimate interests for the purpose of using a user-friendly and secure newsletter system that serves both our business interests and the expectations of the user.

A separate revocation of the performance measurement is unfortunately not possible, in this case the entire newsletter subscription must be canceled or contradicted.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), meta / communication data (e.g. device information, IP addresses), usage data (e.g. websites visited, interest in content, access times).
  • Affected: Communication partner.
  • Processing purposes: Direct marketing (e.g. by email or post).
  • Legal basis: Consent (§ 6 Paragraph 1 Clause 1 lit. a GDPR), legitimate interests (§ 6 Paragraph 1 Clause 1 lit. f. GDPR).
  • Opposition (opt-out): You can revoke the receipt of our newsletter at any time, ie revoke your consent or object to further receipt. You will find a link to unsubscribe from the newsletter either at the end of each newsletter or you can otherwise use one of the above-mentioned contact options, preferably by email.

MailChimp

We send newsletters with MailChimp and use functions of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA on this website to register for newsletters.

Subscribe to Newsletter: If you register for our newsletter on our website, the data you have entered will be saved under MailChimp.

Deletion of your data: You can revoke your consent to receive our newsletter at any time within the received email by clicking on the link below. If you have unsubscribed by clicking the unsubscribe link, your data will be deleted from MailChimp.

Newsletter rating: When you receive a newsletter via MailChimp, information such as your IP address, browser type and email program are stored in order to inform us about the performance of our newsletter. MailChimp can determine whether the e-mail has arrived, whether it has been opened and whether links have been clicked using the images integrated in the HTML e-mails, the so-called web beacons (details can be found under https://kb.mailchimp.com/reports/about-open-tracking ). All of this information is stored on MailChimp’s servers, not on this website.

MailChimp is an active member of the EU-US Privacy Shield Framework, which regulates the correct and secure transmission of personal data. For more information, see https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG . You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/ , Information on data protection at MailChimp (data protection) can be found at https://mailchimp.com/legal/privacy/ .

Online marketing

We process personal data for online marketing purposes, which in particular may include the marketing of advertising space or the presentation of advertising and other content (collectively referred to as “content”) based on the potential interests of users and the measurement of their effectiveness.

For this purpose, so-called user profiles are created and saved in a file (so-called “cookies”) or similar processes are used with which the user information relevant to the presentation of the aforementioned content is saved. This information can include content viewed, websites visited, online networks used, but also communication partners and technical information such as the browser used, the computer system used and information about usage times. If the user has consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also saved. However, we use available IP masking methods (e.g. pseudonymization by shortening the IP address) to protect users. In the online marketing process, as a rule, no user data (e.g. email addresses or names), but pseudonyms are saved. This means that neither we nor the providers of online marketing processes know the actual identity of the users, only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or using similar processes. These cookies can later usually be used on other websites that use the same online marketing process, they are read and analyzed for the presentation of content, supplemented with additional data and stored on the server of the online marketing process provider.

As an exception, pure data can also be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing process we use and the network connects the profiles of the users in the data mentioned above. Please note that users can make additional agreements with the providers, e.g. by giving their consent when registering.

We only get access to aggregated information about the success of our ads. In the context of so-called conversion measurements, however, we can check which of our online marketing processes have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. The conversion measurement serves exclusively to analyze the success of our marketing measures.

Information on the legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

Facebook Pixel: With the help of the Facebook pixel, Facebook is on the one hand able to identify the visitors to our online offer as a target group for the presentation of advertisements (so-called “Facebook advertisements”). Accordingly, we use the Facebook pixel to only show the Facebook ads that we place on Facebook to those users on Facebook and within the services of the partners cooperating with Facebook (so-called. “Audience Network” https://www.facebook.com/audiencenetwork/ ) who have also shown interest in our online offer or who have certain characteristics (e.g. interest in certain topics or products that are visible from the websites visited) that we transmit to Facebook (so-called “custom audience”) . With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a disruptive effect. With the help of Facebook pixels, we can also track the effectiveness of Facebook advertising for statistical and market research purposes by seeing whether users were directed to our website after clicking on a Facebook advertisement (so-called “conversion measurement”).

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), location data (data that indicate the location of an end user’s device).
  • Affected people: Users (e.g. website visitors, users of online services), interested parties.
  • Processing purposes: Tracking (e.g. interest / behavior profiling, use of cookies), remarketing, visitor action evaluation, interest and behavior-based marketing, profiling (creation of user profiles), conversion measurement (measurement of the effectiveness of marketing measures), range measurement (e.g. access statistics, recognition of returning visitors), Target group formation (determination of marketing-relevant target groups or other content outputs), cross-device tracking (cross-device processing of user data for marketing purposes).
  • Safety measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (§ 6 Paragraph 1 Clause 1 lit. a GDPR), legitimate interests (§ 6 Paragraph 1 Clause 1 lit. f. GDPR).
  • Objection option (opt-out): We refer to the data protection references of the respective providers and the possibilities of objection given to the providers (so-called “opt-out”). If no explicit opt-out option has been specified, it is possible to deactivate cookies in your browser settings. However, this can limit the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered in the summary for the respective areas: a) Europe: https://www.youronlinechoices.eu . b) Canada: https://www.youradchoices.ca/choices . c) USA: https://www.aboutads.info/choices . d) Comprehensive: http://optout.aboutads.info .

Services and service providers in action:

Social networks

We maintain an online presence in social networks in order to communicate with the users active there or to offer information about us there.

We would like to point out that the processing of user data can also take place outside the territory of the European Union. This can entail risks for users, for example because it can make it more difficult to enforce user rights. We would like to point out to US providers who are certified according to the Privacy Shield or who offer comparable guarantees for a secure level of data protection that they are obliged to comply with EU data protection standards.

In addition, the user data is usually processed within social networks for market research and advertising purposes. For example, user profiles can be created on the basis of user behavior and the resulting interests of the users. The usage profiles can also be used, for example, to place advertisements inside and outside the networks that presumably correspond to the interests of the users. For this purpose, cookies are usually stored on the user’s computer, on which the usage behavior and interests of the user are stored. In addition, data can also be stored in the user profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged on to them).

For a detailed description of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information of the operators of the respective networks.

In the case of requests for information and the assertion of the rights of the data subjects, we point out that these can most effectively be asserted with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Processed data types: Inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. text input, photos, videos), usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP Addresses).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Processing purposes: Contact inquiries and communication, tracking (e.g. interest / behavior profiling, use of cookies), remarketing, range measurement (e.g. access statistics, recognition of returning visitors).
  • Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f. GDPR).

Services and service providers in action:

Extensions, features and content as well as order fulfillment with third-party providers

In our online offer, we include functional and content elements that are obtained from the servers of their respective providers (hereinafter referred to as “third-party providers”). This can be, for example, graphics, videos or social media buttons as well as contributions (hereinafter uniformly referred to as “content”). In addition, personal data (as well as IP address, form entries, interactions, etc.) can be transmitted to third-party providers, for example web software for customer relationship management, in order to fulfill an order. However, this does not imply that these third parties have insight into or access to this content.

The integration always requires that the third-party providers of this content process the IP address of the user, since they could not send the content to their browser without the IP address. The IP address is therefore required for the presentation of this content or functions. We strive to only use the content whose respective providers only use the IP address to distribute the content. Third-party providers can also use so-called pixel tags (invisible graphics, also called “web beacons”) for statistical or marketing purposes. Pixel tags can be used to evaluate information such as visitor numbers on the pages of this website. The pseudonymous information can also be stored in cookies on the user’s device and can contain, among other things, technical information about the browser and operating system, websites to be obtained, visiting times and other information about the use of our online services as well as links to such information from other sources.

Information on the legal bases: If we ask users for their consent to the use of third-party providers, the legal basis for data processing is consent. Otherwise, the user data will be processed on the basis of our legitimate interests (ie interest in efficient, economical and recipient-friendly services). In this context, we would like to draw your attention to the information on the use of cookies in this data protection declaration.

  • Processed data types: Usage data (e.g. websites visited, interest in content, access times), meta / communication data (e.g. device information, IP addresses), certain user inputs and interactions (e.g. form data).
  • Affected people: Users (e.g. website visitors, users of online services).
  • Processing purposes: Provision of our online offer and the user-friendliness, contractual services and service.
  • Legal basis: Legitimate interests (Art. 6 Para. 1 Clause 1 lit. f. GDPR).

Services and service providers in action:

  • Google Fonts: We integrate the fonts (“Google Fonts”) from the provider Google, whereby the user data is used solely for the purpose of displaying the fonts in the user’s browser. The integration takes place on the basis of our legitimate interests in a technically secure, maintenance-free and efficient use of fonts, their uniform representation and taking into account possible license restrictions for their integration. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website:
  • Google Maps: We integrate the maps of the “Google Maps” service provided by Google. The processed data may include, in particular, the users’ IP addresses and location data, which are not collected without their consent (usually within the framework of the settings of their mobile devices). Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://maps.google.de ; Data protection: https://policies.google.com/privacy ; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW ; Opt-out: https://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://adssettings.google.com/authenticated .
  • Google reCaptcha: We use the “reCaptcha” service to recognize bots, e.g. for entries in online forms. The behavioral data of the users (e.g. mouse movements or queries) are evaluated in order to differentiate between humans and bots. Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, parent company: Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA; Website: https://www.google.com/recaptcha/ ; Data protection: https://policies.google.com/privacy ; Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TRkEAAW ; Opt-out: http://tools.google.com/dlpage/gaoptout?hl=de , Settings for the display of advertisements: https://adssettings.google.com/authenticated .
  • Zapier: We use Zapier, a service from Zapier Inc., 548 Market St # 62411, San Francisco, California 94104, USA, to integrate various databases and tools. With the exception of payment data, customer data can be transmitted. Data protection: https://zapier.com/privacy/ ; Zapier participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TNk2AAG .
  • Microsoft and Office 365: This website uses the services of Microsoft to receive and process the e-mail communication of its visitors. Data protection: https://products.office.com/de-at/business/security-and-compliance/data-protection ; Microsoft participates in the Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK .
  • Use of customer relationship management software (“CRM”): Interactions on this website, e.g. submitting forms, can be forwarded to customer relationship management software from third-party providers. We update this section or inform you separately before this happens which provider and which of your personal data we transfer, save and process. In any case, we attach great importance to compliance with data protection and ensure that third-party providers comply with the requirements of the GDPR or the Privacy Shield, or have this contractually guaranteed.

Deletion of data

The data processed by us will be deleted in accordance with the statutory provisions as soon as your permissible consent for processing is revoked or other authorizations no longer exist (e.g. if the purpose of processing this data is no longer applicable or is not required for the purpose).

If the data are not deleted because they are required for other and legally permissible purposes, their processing is limited to these purposes. This means that the data is blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary to assert, exercise or defend against legal claims or to protect the rights of another natural or legal person.

Further information on the deletion of personal data can also be provided in the context of the individual data protection information in this data protection declaration.

Change and update of the data protection declaration

We ask you to inform yourself regularly about the content of our data protection declaration. We will adapt the data protection declaration as soon as the changes we have made in data processing make this necessary. We will inform you as soon as the changes require your cooperation (e.g. approval) or other individual communication.

The time of the last update can be found in the section “Responsible according to the GDPR”

Rights of the persons affected

You are entitled to various rights under the GDPR, in particular from Articles 15 to 18 and 21 of the GDPR:

  • Right to object: You have the right, for reasons that arise from your particular situation, to object to the processing of your personal data on the basis of Art. 6 Paragraph 6 1 lit. e or f GDPR; this also applies to the creation of profiles on the basis of these provisions. If the personal data relating to you are processed for the purpose of direct advertising, you have the right to object to the processing of the personal data relating to you for the purpose of advertising at any time; this also applies to the creation of a profile insofar as it is related to such direct advertising.
  • Right of withdrawal for consent: You have the right to withdraw your consent at any time.
  • Access right: You have the right to request confirmation of the processing of the data in question and to request access to this data as well as further information and copies of the data in accordance with the statutory provisions.
  • Correction right: You have the right, in accordance with the law, to request the addition of the data concerning you or the correction of incorrect data concerning you.
  • Right to deletion and restriction of processing: You have the right to request the immediate deletion of your data in accordance with the statutory provisions or, alternatively, to request a restriction on data processing in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive the data relating to you that you have made available to us in a structured, shared and machine-readable format in accordance with the statutory provisions or to request that it be transmitted to another person responsible.
  • Complaint to the supervisory authority: In accordance with the statutory provisions, you also have the right to complain to a supervisory authority, in particular in the Member State in which you have your habitual residence, your place of work or the place where the alleged infringement was committed, if you are of the opinion that the processing of your personal data violates the GDPR.

Definitions of terms

In this section you will find an overview of the terms used in this data protection declaration. Many of the terms are taken from the law and especially in Art. 4 GDPR. The statutory provisions are binding. The following explanations, however, are primarily intended to help you understand them. The terms are sorted alphabetically.

  • Visit Promotion Evaluation: “Conversion Tracking” refers to a process with which the effectiveness of marketing measures can be determined. As a rule, a cookie is stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the advertisements we have placed on other websites have been successful.
  • Cross-device tracking: Cross-device tracking is a form of tracking in which information about the behavior and interests of the users is recorded in so-called profiles across all devices by assigning an online identifier to the users. This means that user information can usually be analyzed for marketing purposes, regardless of the browser or device used (e.g. mobile phone or desktop computer). For most providers, online identification is not linked to simple data such as names, postal addresses or e-mail addresses.
  • IP masking: “IP masking” is a process in which the last octet, ie the last two digits of an IP address, is deleted so that the IP address can no longer be used to uniquely identify a person. IP masking is therefore a means of pseudonymizing processing methods, especially in online marketing.
  • Interest and behavior marketing: Interest and / or behavioral marketing is the term used when potential interests of users in advertising and other content are defined as precisely as possible. This is done on the basis of information about your previous behavior (e.g. visiting certain websites and staying on them, buying behavior or interaction with other users), which is saved in a so-called profile. Cookies are usually used for these purposes.
  • Conversion measurement: Conversion measurement is a method that can be used to determine the effectiveness of marketing measures. As a rule, a cookie is stored on the users’ devices within the websites on which the marketing measures take place and then called up again on the target website. For example, we can track whether the advertisements we have placed on other websites have been successful.
  • Personal data: “Personal data” is all information about an identified or identifiable natural person (hereinafter “data subject”); An identifiable natural person is any person who, directly or indirectly, in particular by assignment to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics that express the physical, physiological , genetic, psychological, economic, cultural or social identity of this natural person.
  • Profiling: “Profiling” means any automated processing of personal data that consists of the use of such personal data to analyze, evaluate or predict certain personal aspects of a person (including, depending on the type of profiling, information about age, gender, location and movement data Interaction with websites and their content, shopping behavior, social interactions with other people) (e.g. interests in certain content or products, click behavior on a website or location.) Cookies and web beacons are often used for profiling purposes.
  • Range measurement: Reach measurement (also called web analytics) is used to evaluate the flow of visitors to an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, see when visitors visit their website and what content they are interested in. For example, they can better adapt the content of the website to the needs of their visitors. For the range analysis, pseudonymous cookies and web beacons are often used in order to recognize returning visitors and thus to receive more precise analyzes of the use of an online offer.
  • Remarketing: “Remarketing” or “retargeting” is the term that is used, for example, for advertising purposes, to indicate which products a user is interested in on a website, in order to remind the user of these products on other websites, for example in advertising.
  • Tracking: “Tracking” is the term used when the behavior of users can be tracked across multiple online offers. Behavioral and interest information is usually stored in cookies or on the servers of the tracking technology provider with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users who are likely to match their interests.
  • Responsible person: A “responsible person” is a natural or legal person, public authority, agency or other body that alone or jointly with others decides on the purposes and means of processing personal data.
  • Processing: “Processing” means any operation that is carried out with or without the aid of automated procedures, or such a series of operations in connection with personal data. The term is broadly defined and includes practically every handling of data, be it in the collection, analysis, storage, transmission or deletion.
  • Target group formation: Target group formation (or “Custom Audiences”) is the term that is used when target groups are determined for advertising purposes, e.g. the placing of advertisements. For example, it can be concluded from the interest of a user in certain products or topics on the Internet that this user is interested in advertising for similar products or in the online shop in which he has viewed the products. Similar Audiences “(or similar audiences) is the content that is deemed appropriate to be displayed to users whose profiles or interests match those for whom the profiles were created. Cookies and web beacons are generally used to create custom audiences and similar audiences.

last changes at 6. September 2022

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